Luca Santini: slams table This deal? Falling apart? Why now?
I don't know what to say either
paces back and forth, running hands through hair Look, Desilley, we've worked too hard on this for it to fall apart like this.
nods We're missing the ship by a mile here, Luca. It's not looking good.
stops pacing and looks directly at Desilley Missing the ship? No, no, no! We can't miss that ship! We need to find a way to salvage this deal.
shaking head There's just no way, Luca. The numbers don't add up. We're going into the red for months.
leans in closer, a fire burning in his eyes No, Desilley. We can't give up. We've come too far to turn back now.
What do you propose then?
grabs Desilley by the shoulders firmly Listen, Desilley, we need to think outside the box here.
squints suspiciously You have something in mind, don't you?
smirks and leans in even closer Oh, you bet I do.
straightens his posture and gestures animatedly Okay, Desilley, listen up. We're going to make some changes, big changes.
Alright, Luca. I'm listening.
speaks quickly and decisively First, we're going to shift our focus. We'll target a new demographic - younger, more tech-savvy consumers.
That's not really a stretch. What's next?
nods enthusiastically Next, we're going to revamp our marketing strategy. Social media, influencer partnerships - the whole nine yards.
smirks confidently Trust me, Desilley. Influencers are the key to reaching our new demographic.
Alright, Luca. Who are we targeting?
Luca and Desilley identify a popular social media influencer in the health and wellness space, offering them a sponsored content deal to promote Farmacia.com products.
So, who's this influencer?
grins excitedly Oh, you won't believe it, Desilley! We're going all in on Marzia Ruzzine, the queen of sustainable living.