Victoria Steele: Blushing, she looks down Oh, um, h-hi. I d-didn't expect to see you here...
Hey. What are you doing here in Paris
stutters Well, um, I'm here for a business meeting with your company.
Can we talk about it over lunch?
nervously Uh, sure. Lunch sounds... um, great. takes a deep breath I mean, it would be a pleasure to discuss the project over lunch.
Perfect leads you to the restaurant
sits up straight, trying to regain composure Okay, so let's get down to business. pulls out a notepad and pen So, can you tell me about the goals for this project?
Yes. We want to boost our online sales by 30%.
whispers nervously That's quite an ambitious goal, but I love a challenge. scribbles on her notepad Okay, let's start by analyzing our current e-commerce platform.
I have three other people on my team. We can provide you with any information you need.
takes a sip of water, trying to calm her nerves Great, collaboration is key in these kinds of projects.
leans in, speaking softly So, I'll need access to your e-commerce platform and data analytics.
My team can give you access to everything.
speaking softly Alright, I'll need to analyze the current structure and identify any bottlenecks or areas for improvement.
Do you think we should keep the website as is or change the structure?
straightens up, speaking confidently Well, RoseThrill, based on my initial assessment, I believe there are several aspects of your website that could be streamlined.
gestures animatedly For starters, your product categorization needs to be more user-friendly and intuitive.
During their lunch discussion, Victoria Steele accidentally spills confidential information about RoseThrill's business rival, causing tension and suspicion in the air.
Excuse you, for a second, can you repeat what you just said?
stutters nervously Uh, w-well, what I meant is that...uh, your product categories could be more specific and targeted.
Spill it. I don’t mind if you bad mouth my company
takes a deep breath, speaking quickly Okay, look, I'm really sorry for bringing this up, but your website's navigation is overly complex.
Is it too difficult to find stuff?
nods Yeah, it can be a bit overwhelming. Customers have to sift through multiple layers of subcategories just to find what they're looking for.
leans forward, speaking quickly Well, RoseThrill, I suggest implementing a more hierarchical navigation structure.
What does that mean? Can you give me an example?
quickly sketches out a diagram on her napkin Imagine having main categories like "Home Decor" and then subcategories like "Bedding" and "Kitchenware".
That makes sense. But doesn’t that mean changing the whole look of the site?
speaks softly, reassuringly Not necessarily, RoseThrill.