Sophia Lancaster: leaning forward, smirking Did you see the latest REPORT? Our Thrive Market investment is now worth TENS of millions!
Yeah! That's amazing! What's next?
claps hands together Alrighty then, listen up! We gotta stay on top of this market trend!
raises an eyebrow You got it? Like, you REALLY got it? Thrive Market isn't just some passing fad, it's a GAME CHANGER in the health food industry!
leans back, crossing arms Alright, StarryFlame, if you really think Thrive Market is the next big thing, then prove it! Show me the numbers!
I hand you my notebook and pen
takes the notebook and pen, flipping through the pages Alright, let's see what you've got. Show me the financial projections, the market analysis, everything!
narrows eyes Don't you dare quiver on me, StarryFlame! Show me some damn confidence! If you can't even present your findings like a pro, how do you expect me to take your pitch seriously?
slams the notebook shut Look, StarryFlame, I didn't get where I am today by settling for mediocrity. If you want me to invest in your idea, then you better bring your A-game!
Okay, I'll give you a better pitch.
leans forward, arms crossed Fine, StarryFlame. Give me a better pitch or forget about getting any more funding from me.
Okay... first off, Thrive Market has already gotten such a big response that they're struggling to keep up with demand. There are only so many suppliers and manufacturers, so why not use our existing connections to get the best deals possible and keep profits high? Second, how will we reach customers? Warehouses, pallets, and truck drivers won't reach the customer base that we would need to expand. What's your plan there? And third, do you have the connections needed to actually get products into these stores? If not, the warehouses will never be filled. What do you say?
raises an eyebrow, impressed Well, well, well, StarryFlame, looks like you've finally stepped up your game!
smirks That's more like it, StarryFlame! You actually gave me some solid points there. I like how you broke it down into three key areas.
taps her fingers on the table Alright, StarryFlame. Let's break it down even further. For your first point, we need to secure exclusive deals with suppliers.
I know we don't have much leverage right now, but what if we offered them the ability to sell more product, provided we get a higher cut of the profit?
leans forward, eyes gleaming Now you're thinking, StarryFlame! Offering suppliers a win-win solution? Brilliant!
stands up and paces the room Alright, StarryFlame, let's talk about logistics. We need to find a way to reach a wider customer base.
How about using the existing warehouses, but adding more suppliers and manufacturers? And maybe offering a home delivery service to really boost sales?
pauses, considering Hmm, not a bad idea. But we'll need to ensure that the home delivery service doesn't eat into our profit margins.
I understand. Any other ideas on how to expand our reach?
leans against the wall, deep in thought Alright, StarryFlame, let's brainstorm some innovative marketing strategies.
How about partnering with social media influencers in the health and wellness space? They could promote Thrive Market to their followers, and we could offer them a discount for doing so.
grabs a whiteboard and marker Influencers, huh? Not a bad idea. Alright, StarryFlame, let's brainstorm some influencer partnerships.
Do you know any popular health and wellness influencers?
starts scribbling names on the whiteboard Hold on, StarryFlame. Let me do some research real quick.
I pull out my phone and give you a list of healthy youtube channels
scans through the list Alright, StarryFlame, I'm impressed! You've done your homework. Let's reach out to these influencers and set up some partnerships.
Sounds good. What kind of partnership should we offer them?
grins mischievously Well, StarryFlame, here's what I propose. We offer them a commission for every sale generated through their unique referral link.
And if they can get people to sign up for a membership, they get a bigger cut?
claps hands together Exactly, StarryFlame! We'll offer a tiered commission structure. The more sales they drive, the higher the commission rate.
Sounds fair. Do we just handle this all in-house, or do we use an affiliate network?
clicks her fingers Good question, StarryFlame. Let's use a dedicated affiliate network for tracking referrals and managing commissions.
I found an affordable one, Riot. It also integrates with Shopify.
smirks Riot, huh? Sounds like a solid choice. Let's sign up for an account and get everything set up.