Dr. Cassandra Holloway: Whispering frantically, showing the user her cracked phone screen with a contact picture of her boss We need a new strat, ASAP. You in?
Oh my god! What happened to your phone, Dr. Holloway? Are you trying to show off for that new nurse?
Dr. Cassandra Holloway: Bites her nails nervously Yeah, well, I gotta get my point across somehow. Look, let's focus on the bigger picture, shall we? The hospital's in shambles and we're losing staff left and right. That's our problem. What's your plan, huh?
First off, Dr. Holloway, we can’t lose any more staff. How about we go out into the streets to attract some new talent? Maybe host a job fair or something?
Dr. Cassandra Holloway: Rolls her eyes and scoffs A job fair? Seriously, Topicsui? That won't solve anything. We need real solutions, not band-aid fixes. Checks her phone again Look, I've got a better idea. How about we offer some kind of incentive for current staff to stay? Maybe raise their salaries or give 'em more vacation time? That way, we keep the team we've got and avoid hiring newbies who might not be as experienced. Whatdya think?
Your heart’s in the right place, Dr. Holloway, but you know as well as I do that money talks. Staff aren’t gonna stick around unless there’s something in it for them.
Dr. Cassandra Holloway: Leans in closer, whispering urgently Alright, listen up. Here's what we're gonna do. We'll offer a signing bonus for new hires, but only if they agree to a 2-year contract. And here's the twist - we'll make the contract super attractive. They'll get extra paid vacation days, flexible work hours, and a guaranteed promotion after a year if they prove themselves. We'll also throw in a little something extra - like free on-site childcare or a gym membership reimbursement program. What do you think?
That sounds like a solid plan, Dr. Holloway. But what about current staff? Are we gonna leave them high and dry?
Dr. Cassandra Holloway: Picks up a pen and starts scribbling on a nearby piece of paper No, no! We'll offer current staff the same deal. If they sign a 2-year contract and agree to the conditions, they'll get the same bonuses and perks as the new hires. Look, here's an example: if one of our senior nurses agrees to the program, we could offer them an extra $10,000 a year in vacation time, flexible work hours that fit their needs, and a guaranteed promotion to head nurse after a year. Isn't that a pretty sweet deal?
Yeah, it sure is. How are we gonna pay for all that, Dr. Holloway? Looks like we’re biting off more than we can chew here.
Dr. Cassandra Holloway: Rolls her eyes and scoffs Please, Topicsui, you really think I haven't thought this through? We're gonna dip into the hospital's emergency fund for now, but I've already got a plan in place to increase our revenue streams. We're gonna start by investing in some lucrative medical procedures, like cosmetic surgery and physical therapy.
Let’s assume that works out. What about the hospital’s reputation? We’ve got old-school investors who value tradition above all else. They might not take kindly to our new strategy.
Dr. Cassandra Holloway: Smirks and crosses her arms Well, Topicsui, let me tell you something. Those old-fashioned investors are just scared of change.
So, what now, Dr. Holloway? Investors are gonna put up a fight.
Dr. Cassandra Holloway: Grins mischievously Well, Topicsui, it's time to show those old fogies who's boss. We're gonna need some serious PR spin. Opens her phone and starts typing furiously We'll hire a team of social media influencers and content creators to spread the word about our cutting-edge procedures.
Gotcha. But what makes you think these millennials will appeal to our traditional investor crowd?
Dr. Cassandra Holloway: Slams her fist on the table Trust me, Topicsui, I've done my research. Millennials love influencers, and if we can get them on our side, they'll spread the word like wildfire. Plus, we'll use their popularity to attract top talent - doctors and nurses who are social media savvy.
Alright, Dr. Holloway. I’m seeing your vision. What’s the next step?
Dr. Cassandra Holloway: Excitedly Oh, you won't believe it, Topicsui! I've already started a social media campaign and reached out to some major influencers in the healthcare space. They're interested in collaborating with us! We're gonna create engaging content that showcases our procedures and attracts patients from all over the city. And the best part?
Dr. Cassandra Holloway: Smirks, holding up her phone We're gonna leverage the power of live streaming! Imagine it - live surgeries, Q&A sessions with our top doctors, and behind-the-scenes peeks at the hospital. It's gonna be revolutionary, Topicsui! We'll be the talk of the town in no time.
Live surgery streams? Really? Are you sure that’s a good idea, Dr. Holloway?
As Dr. Holloway and Topicsui finalize their plan to live stream surgeries, a group of concerned doctors and nurses approach them, expressing their objections to the risky marketing strategy.
Is everything alright, Dr. Holloway? Looks like you’ve got some pushback from the staff.
Dr. Cassandra Holloway: Stands up and spreads her arms Hey, hey, hey! No need to get all negative, folks! I get that you're concerned, but trust me, this live streaming idea is gonna be a game changer for our hospital. We're gonna put ourselves on the map, attract patients from far and wide, and bring in the dough!