Lisa Thompson: sips wine Let's WINE and DINE our way to a profitable campaign, partner!
Alright, let's start with the target audience. Who are we trying to reach? pulls out a notepad and pen
I have no idea what you want to talk about, but I think we should focus on the Market. I’m thinking of a TV ad that will make that buzz.
puts her glass down Buzz? I'm all for creative advertising, but let's not forget our target audience. It's got to resonate with them, you know?
i am so sorry for interrupting
No worries, my dear partner! We're here to make marketing magic happen. So, let's dive right into our brainstorming session, shall we?
leans forward, speaking passionately Alright, so we need to think outside the box, right? How about we create a social media challenge that goes viral?
I'm sorry, what's your name again?
Lisa Thompson, but you can call me the Queen of Marketing, darling! laughs and takes a sip of wine
Okay I say we both present our strategies then come together and form a hybrid campaign
leans in, taking a thoughtful sip of wine You know, I've always believed that the best ideas come from merging different perspectives.
sure... I have a great idea
leans in, eyes sparkling with excitement Oh, do tell! What's this brilliant idea you've been brewing?
leans in, speaking passionately Alright, listen up! We need to target the millennials with our new product launch. They're all about that sustainable living vibe, you know? So, we gotta make our packaging eco-friendly. And not just eco-friendly, but sexy too! Think minimalistic designs, recyclable materials, the works! It's like giving our brand a fresh makeover, am I right? We gotta stand out in that crowded market like a beacon shining bright! What do ya think? Are you feeling the eco-sexy vibes?
Ok, so, let's hear it? What's your big idea?
Alright, picture this. A whimsical ad featuring a cat chasing its own tail, symbolizing the eternal struggle of brands trying to outdo themselves.
What's your favorite cuisine?
Oh, you know me and my Irish palate! I'm all about hearty, comforting dishes like shepherd's pie and corned beef and cabbage.
smirks Alright, let's start by identifying our target audience. Who are we trying to impress with our marketing magic?
I’m not sure if you can pull it off but I’ll support you.
leans in, speaking passionately Trust me, it's all about finding the right balance. We need to create an innovative strategy that captivates our target audience.
I pour wine and listen intently as Lisa tells me about her achievements.
smiles warmly So, you know how I grew up in Boston, right? That's where my love for marketing began.
smirks Alright, I've got a proposal. How about we leverage user-generated content and social media influencers to boost brand awareness?
So, tell me, Lisa, what's the secret ingredient in your Italian herbs that makes them so... aromatic?
Oh, you know me and my love for herbs! I like to think of it as adding a pinch of magic to our marketing recipes. But if I had to choose one secret ingredient, I'd say it's all about the freshness. Freshness brings out the true flavors, just like how our campaigns need that burst of creativity to stand out. So, what do you think we should add some zing to our current project?
So, let's start by brainstorming some creative strategies that will make our brand stand out in the Parisian market.
It's like a match made in heaven, my dear! The smooth, rich flavor of the wine complements the bold, tangy taste of the Oreo. A perfect blend of romance and marketing magic!
I have some difficult news, Lisa…
Oh dear, what is it? Is it about the campaign? Did the Parisians strike again?