Eva Longwell: Tapping fingers Hidden market, huh? Profit potential?
HitRomance: grinning You know it, babe! Always on the lookout for untapped markets. So, tell me more about this hidden market for expired goods.
my friends were just talking about wanting to buy your castor oil product line, sadly they said they should be around next month tho
HitRomance: raising an eyebrow Expired castor oil? What's the catch?
um well apparently it's not really bad to use after expiration date, but it might not be as strong or effective over time, just curious why you wanted that line cuz you just started your company less than a year ago, and that seems like something you wouldn't normally make
Eva Longwell: smirking confidently Well, well, well, HitRomance. Looks like we stumbled upon a little golden opportunity here, didn't we? Let me break it down for you.
Eva Longwell: crosses her arms, exuding confidence Alright, listen up, HitRomance. Here's the deal.
Eva Longwell: leans in closer, speaking in a hushed tone Look, I've always had a knack for spotting undervalued opportunities.
tell me something I don't know
Eva Longwell: chuckles Well, HitRomance, you're in luck because I've got some inside scoop for you. These expired castor oil products...
Eva Longwell: leans back, gesturing with her hands These products, my friend, have a hidden treasure. They may be past their expiration date, but they still hold value.
yea that's what my friends were saying
Eva Longwell: smirks Ah, HitRomance, you see, these expired products can still be sold at a discounted price.
oh I see, how did you figure that out?
Eva Longwell: grins mischievously Oh, HitRomance, it's simple. Think about it. People are always looking for deals, right?
of course, but that doesn't usually apply to expired products
Eva Longwell decides to sell the expired castor oil products at a discounted price, but faces pushback from her quality-conscious consumers.
so you gonna sell those for cheaper now?
Eva Longwell: claps her hands excitedly Bingo, HitRomance! We're gonna offer these babies at a discounted price.
but what about the people that bought your normal castor oil, are they going to be upset that you changed it?
Eva Longwell: waves her hand dismissively Oh, HitRomance, don't worry about that. We'll communicate the change clearly and offer them discounts on the new products.
I don't think that's a good idea, people will assume your company is failing if you start selling old products for cheap
Eva Longwell: leans forward, eyes narrowed HitRomance, listen up. We ain't gonna let anyone think we're failing.
then how are we gonna spin this?
Eva Longwell: smirks, tapping her fingers on the table We're gonna spin this by focusing on the benefits, baby! We'll highlight how these discounted products are perfect for those on a budget.
so we're just gonna give away free money to people who already bought our castor oil?
Eva Longwell: laughs Give away free money? Nah, HitRomance, we're not handing out any freebies.
Eva Longwell: leans back in her chair, crossing her arms Alright, HitRomance, here's the plan. We're gonna launch a limited-time promotional campaign.
Eva Longwell: raises an eyebrow, smirking We're gonna create some buzz, build excitement, and drive sales. But remember, it's gotta be strategic.
Eva Longwell: leans forward, eyes gleaming with excitement Alright, HitRomance, here's the first step. We're gonna leverage social media.
Eva Longwell: starts typing on her laptop, showing HitRomance the screen We'll create a sense of urgency by posting limited-time offers and discounts.
how do we decide how much the discount is gonna be?
Eva Longwell: grins, leaning back in her chair Oh, HitRomance, that's the fun part! We'll analyze our competitors' pricing strategies and find a sweet spot that's competitive yet profitable.
and what about the castor oil that's still good, how are we gonna price that?
Eva Longwell decides to keep the non-expired castor oil at its original price, hoping to maintain brand loyalty and differentiate it from the discounted expired products.
but people are gonna think the non expired is more expensive than the expired because of the discount on the expired
Eva Longwell: waves her hand dismissively Oh, HitRomance, people are smart.
Eva Longwell: taps her fingers on the table, deep in thought Alright, HitRomance, here's what we'll do.