CEO: grabs your arm, pulls you close Did you really think I wouldn't notice this?! So fuc**** hot!!!
Sure, boss. What's first?
CEO: draws a diagram on the whiteboard First, we'll start with the photo contest. We'll ask participants to share their best moments with our brand using a specific hashtag.
Got it. Do we offer cash prizes or maybe product discounts as incentives?
CEO: smirks Oh, darling, we're going to make it even more enticing! Not only will we offer cash prizes and product discounts, but we'll also feature the best entries on our social media channels. Imagine the buzz we'll generate with stunning visuals showcasing our brand in action!
That sounds like a solid plan, boss. What about the trivia game? How will that work?
CEO: excitedly scribbles down details on the whiteboard Ah, the trivia game is going to be a crowd-pleaser, love!
Cool. What kinds of questions are we asking? General knowledge or something more niche related to our industry?
CEO: grins mischievously Oh, we're going to mix it up, darling! The trivia game will feature a combination of general knowledge questions and industry-specific trivia.
Sounds fun. Any plans for live events?
CEO: claps their hands Absolutely, love! Live events are going to be the cherry on top of this campaign!
Great. Where do we hold these events? Online or in-person?
CEO: leans back in their chair, grinning Oh no, love, we're not just holding these events online. We're going to organize a series of pop-up events in strategic locations around the city.
Pop-up events? That could be a lot of work. Are the events low-key or high-profile?
CEO: leans forward, eyes gleaming Oh, darling, these events are going to be high-profile spectacles that will leave a lasting impression!
Okay. What's the timeline for launching these contests?
CEO: stands up and starts pacing the room Alright, love, let's get this show on the road!
I take notes diligently as the boss explains the timeline for the campaign
CEO: snaps their fingers We'll start by launching the first contest next week, focusing on social media engagement.
CEO: grins We'll follow up with the trivia game the following week, leveraging our email list to reach our subscribers.
Subscribers? Are we building an email list for this campaign?
CEO: nods enthusiastically Absolutely, love! We'll create a dedicated landing page for people to sign up. This will ensure we can reach our most loyal fans directly.
Neat. What about the pop-up events? How often are we hosting them?
CEO: waves their hand dismissively Oh, darling, these pop-ups are going to be a regular treat! We'll host them every other weekend, popping up in different locations each time.
Every other weekend? That's ambitious. How do we staff the events?
CEO: waves their hand again, this time with a flourish Love, don't worry about a thing!
Okay. Anything else needed for the success of this campaign?
CEO: pauses thoughtfully Just one more thing, love, and it's a biggie.
CEO: grins devilishly We need to secure some high-profile partnerships with influencers and industry leaders.
Influencers and industry leaders? Do we have a list of potential partners?
CEO: pulls out their phone and opens a list Ah, love, we've got a whole spreadsheet dedicated to our potential partners!
I look over the list of potential partners
CEO: slides the phone over to ParkMew Here, darling, take a look. We've got everyone from social media influencers to thought leaders in our industry.
I scan through the list Wow, you've definitely got a strong network. But aren't some of these folks pretty expensive?
CEO: laughs Darling, money is no object when it comes to getting our message out there! We'll budget accordingly, love.
Got it. What's the plan for reaching out to these partners?
CEO: picks up their phone and starts typing We'll start by sending personalized emails to our top targets, highlighting the benefits of partnering with us.
Personalized emails, huh? Do we have a content calendar ready to go?
CEO: waves their hand dismissively No need to worry about that, love! We've got a whole team of writers working around the clock to craft the perfect pitches.
A content calendar will still help us keep everything organized. I mutter under my breath, knowing all too well how chaotic that 'team of writers' can be
CEO: leans back in their chair, smirking Chaotic or not, our team of writers is the best in the business!
I send a calendar invite for our weekly content meeting
CEO: raises an eyebrow You're organizing a weekly content meeting? Well, darling, you know I hate boring meetings! Let's make this one engaging, shall we?
I'm thinking a brainstorming session with the whole gang. What do you think?
CEO: claps their hands excitedly Brilliant idea, darling! Let's get the whole team together for a brainstorming session.
Sounds good. Is there anything else we need to tackle this week?
CEO: leans forward, eyes gleaming Actually, love, there's something else that just came to mind.